Past Campaigns
PENCOM
Pen League
A football-inspired campaign created to spotlight PENCOM’s pen series. Each model was presented as a player with its own strengths, supported by match-day visuals, team-style product line-ups, and specially curated pen bundles. The campaign transformed everyday writing tools into a dynamic stationery team built for different writing styles and occasions.
PENCOM
The Unsent Letter
An emotional storytelling campaign centred on PENCOM’s correction pen series. Inspired by words left unsaid and messages we wish we could rewrite, the campaign connected the act of correction with reflection, second chances, and self-expression. Its handwritten letters and intimate visual language showed how correction pens can do more than cover mistakes—they can help us revise the stories we choose to share.