Past Campaigns
PENCOM
Pen League
A football-inspired campaign created to spotlight PENCOM’s pen series. Each model was presented as a player with its own strengths, supported by match-day visuals, team-style product line-ups, and specially curated pen bundles. The campaign transformed everyday writing tools into a dynamic stationery team built for different writing styles and occasions.
PENCOM
The Unsent Letter
An emotional storytelling campaign centred on PENCOM’s correction pen series. Inspired by words left unsaid and messages we wish we could rewrite, the campaign connected the act of correction with reflection, second chances, and self-expression. Its handwritten letters and intimate visual language showed how correction pens can do more than cover mistakes—they can help us revise the stories we choose to share.
PENCOM
Back to School 2026
A back-to-school campaign designed around the excitement of students getting ready for a new term, with Nong Pen leading the way. The campaign highlights classroom essentials—pencils, rulers, and erasers—as the key tools students need to start the school year prepared, organized, and ready to learn.
Beyond product promotion, the campaign also places community impact at its heart. PENCOM donated over 20,000 pieces of stationery to selected school-based content creators and charitable organizations, helping bring essential learning tools directly into the hands of students. เปิดเทอมกับน้องเพ็น brings together playful back-to-school storytelling, practical stationery, and PENCOM’s commitment to supporting education and local communities.
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